Marketing Strategy
May 2023 Holidays to Inspire Your Content Marketing
Plan your content calendar with our Ultimate List of May 2023 Holidays & Observances + 5 useful tips to incorporate holidays into your content marketing strategy.
Read More5 Ways to Celebrate National Women-Owned Business Day
We are excited to announce the launch of National Women-Owned Business Day (WOBD)! With the creation of this important, yearly event on the first Thursday in October, we hope to highlight and uplift the many outstanding achievements of women entrepreneurs. With women-owned small businesses generating nearly two trillion dollars annually— this day holds even more…
Read MoreNational Women-Owned Business Day, October 6, 2022
NATIONAL WOMEN-OWNED BUSINESS DAY, an annual celebration held on the first Thursday of October each year, is a day to recognize the achievements and progress made by women-owned businesses and to raise awareness on the importance of supporting and investing in women-owned companies. This day was created to inspire women to dream big, believe in…
Read MoreIntroducing Starling Collaborative
Starling Collaborative combines passion for women-focused businesses with marketing, branding, social media expertise How can four women from three businesses in two cities help women-owned businesses launch successfully? By combining their marketing skills to develop a soup-to-nuts approach for launching, or relaunching, women-owned or women-focused brands and businesses. Aris Taylor and Morgan Hamilton are founders of…
Read More3 Tips for Marketing During A Crisis
We watch with deep sadness as the current conflict in Ukraine continues to unfold. As a collective, the stress and heaviness of the world (especially in the last few years) can be difficult to navigate both in our personal lives and in our businesses. When times such as these occur, it can be challenging to…
Read MoreHow to Use A Content Calendar
You can’t say the word calendar without thinking of planning and organization. For some of us, we love nothing more than a clean calendar page in our daily planners to organize our days to the minute. And for our free-spirited friends, we understand the thought of planning too far in advance cramps your style. We…
Read More