A Small Business’ Best Kept Marketing Secret: Their Email Subscriber List

In today’s fast-paced digital world, small businesses face numerous challenges in reaching their target audience and building lasting customer relationships. While the ever-expanding social media platforms (hello, Threads) and search engine optimization strategies still play crucial roles, one marketing channel that continues to prove its worth is email marketing. Perhaps the most powerful tool in…

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5 Ways to Celebrate National Women-Owned Business Day, October 5, 2023

National Women-Owned Business Day (WOBD) is coming Thursday, October 5, 2023! This yearly event is celebrated the first Thursday in October, and we founded it with the goal to highlight and uplift the many outstanding achievements of women entrepreneurs.  With women-owned small businesses generating nearly two trillion dollars annually— this day holds even more significance.…

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National Women-Owned Business Day, October 6, 2022

NATIONAL WOMEN-OWNED BUSINESS DAY, an annual celebration held on the first Thursday of October each year, is a day to recognize the achievements and progress made by women-owned businesses and to raise awareness on the importance of supporting and investing in women-owned companies. This day was created to inspire women to dream big, believe in…

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Introducing Starling Collaborative

Starling Collaborative combines passion for women-focused businesses with marketing, branding, social media expertise How can four women from three businesses in two cities help women-owned businesses launch successfully? By combining their marketing skills to develop a soup-to-nuts approach for launching, or relaunching, women-owned or women-focused brands and businesses. Aris Taylor and Morgan Hamilton are founders of…

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3 Tips for Marketing During A Crisis

We watch with deep sadness as the current conflict in Ukraine continues to unfold. As a collective, the stress and heaviness of the world (especially in the last few years) can be difficult to navigate both in our personal lives and in our businesses. When times such as these occur, it can be challenging to…

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How to Use A Content Calendar

You can’t say the word calendar without thinking of planning and organization. For some of us, we love nothing more than a clean calendar page in our daily planners to organize our days to the minute. And for our free-spirited friends, we understand the thought of planning too far in advance cramps your style. We…

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